What Is Shopify?
If you’re wondering “what is Shopify,” you’re not alone. It’s one of the most searched eCommerce questions online—and for good reason.
Shopify is an all-in-one eCommerce platform that allows anyone to sell products online or in person. Whether you're starting a side hustle or scaling a retail brand, Shopify gives you the tools to create, launch, and manage your business—all without needing to code.
How Does Shopify Work?
Shopify works by giving you everything you need to run an online store. That includes:
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A customizable online storefront
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A secure checkout and payment system
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Product and inventory management
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Order fulfillment and shipping tools
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A built-in blog and SEO tools
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An app marketplace to extend your store’s features
All of this is managed from one dashboard. You pay a monthly fee (starting at $39/month), choose a theme, add your products, and start selling. It’s that simple.
Who Is Shopify For?
Shopify is for anyone who wants to sell something online. It doesn’t matter if you’re just getting started or already have a business.
Shopify is popular with:
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Direct-to-consumer (DTC) brands
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Retailers expanding online
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Dropshippers
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Print-on-demand sellers
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Subscription box companies
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Handmade and artisan product sellers
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B2B and wholesale stores
What Makes Shopify Different?
Shopify stands out because it’s easy to use, but powerful enough to support multi-million dollar brands. You can build a store in a day and continue scaling it for years.
Here’s why Shopify is different:
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You don’t need to know how to code
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It’s incredibly fast, secure, and mobile-friendly
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It integrates with hundreds of apps and services like Klaviyo, Meta Ads, and QuickBooks
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It’s backed by an expert community (including agencies like ours)
Most importantly, Shopify is trusted by over 1.7 million businesses worldwide—including household names like Allbirds, Gymshark, and Kylie Cosmetics.
What Features Does Shopify Include?
Shopify gives you:
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A drag-and-drop website builder
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Product listings and inventory management
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Payment processing (Shop Pay, credit cards, PayPal, etc.)
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Shipping and delivery tools
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SEO features like custom metadata and clean URLs
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Integration with email marketing, reviews, subscriptions, and more
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Optional POS system for in-person sales
Everything is built to grow with you, whether you’re selling 1 product or 1,000.
Is Shopify Right for You?
If you're looking for a platform that makes eCommerce simple, professional, and scalable, Shopify is hard to beat.
It works for small businesses, big brands, creators, wholesalers, and everything in between. Whether you’re switching from Wix, WooCommerce, or Etsy—or starting from scratch—Shopify gives you the best foundation to build your business.
Final Thoughts
So, what is Shopify? It’s the leading eCommerce platform for building and growing a successful online store. From setup to scale, it gives you the flexibility, performance, and tools to run your business with confidence.
Need help launching your Shopify store or improving your current one? Book a free strategy call with our team and we’ll guide you every step of the way.