Ozlo Redesign Boosts AOV & Revenue
Acorn Strategy redesigned Ozlo’s Shopify storefront on the Dawn theme, improving value communication and mobile UX. Within 30 days, AOV increased by 11.5% and revenue per session grew 24.4%, demonstrating the impact of a strategic Shopify rebuild.
Executive Summary
Ozlo is a direct-to-consumer sleep technology brand selling premium sleepbuds. They partnered with Acorn Strategy to redesign their Shopify storefront using a customized Dawn theme implementation. The goal of this engagement was to improve monetization efficiency—specifically Average Order Value (AOV) and Revenue Per Session (RPS).
Within the first 30 days post-launch, Ozlo recorded measurable improvements across both KPIs. AOV increased by 11.5%, and Revenue Per Session grew by 24.4%, even while traffic and conversion rate were lower during the same period. These results highlight the effectiveness of strategic value communication, improved UX, and refined page hierarchy.
Client Background
About the Brand
Ozlo is a premium sleep technology brand offering sleepbuds designed to help users improve their nightly rest. Their audience includes professionals, frequent travelers, and anyone seeking high-quality sleep solutions.
Industry Category
-
Industry: Sleep Technology / Consumer Electronics
-
Product Type: Premium sleepbuds
-
Business Model: Direct-to-Consumer
-
Shopify Plan: Shopify
-
Region: North America
The Challenge
Before partnering with Acorn Strategy, Ozlo had strong traffic volume and topline performance. However, deeper metrics highlighted several monetization issues:
-
Conversion rate underperformed relative to expectations
-
AOV did not reflect the brand’s premium positioning
-
Revenue Per Session indicated under-monetization of each visitor session
The existing Shopify storefront lacked a clear benefits-first structure, did not communicate product value effectively, and introduced UX friction—especially on mobile. The brand needed a professional redesign focused on conversion-centered UX and value amplification.
Goals & KPIs
Primary Objectives
-
Improve Average Order Value (AOV)
-
Increase Revenue Per Session (RPS)
-
Strengthen product value communication
-
Improve the structure and clarity of landing pages and PDPs
-
Modernize UX using the Dawn theme
-
Reduce friction, especially on mobile
Our Solution
Shopify Web Design & Development Using Dawn
Acorn Strategy rebuilt the Ozlo storefront using a fully optimized Dawn theme. We focused on strategic UX, conversion clarity, and premium brand perception.
Key enhancements included:
-
Rebuilt landing page hierarchy to communicate benefits and problem-solution framing
-
Refined messaging to highlight outcomes rather than features
-
Product page optimization with improved social proof and reorganized content blocks
-
Enhanced pricing and offer presentation encouraging higher-value orders
-
Mobile-first UX improvements that simplified navigation and reduced friction
This approach aligned directly with the client’s goal of improving revenue per visitor without relying on discounting.
Implementation Process
-
Comprehensive storefront audit evaluating UX, messaging, and monetization flow
-
Information architecture redesign to improve clarity and value sequencing
-
Custom Dawn theme build reflecting Ozlo’s premium positioning
-
Product page restructuring emphasizing value stacking and credibility
-
Mobile optimization with simplified layouts and friction removal
-
Launch & performance monitoring across key revenue metrics
Results
Quantitative Results
-
AOV increased by ~11.5%
-
Before: $257.18
-
After: $286.63
-
-
Revenue Per Session increased by ~24.4%
-
Before: $2.46
-
After: $3.06
-
These results were achieved during a period of lower traffic and conversion rate, underscoring how improved UX and value communication alone can substantially increase revenue output per visitor.
Qualitative Results
-
Stronger perceived value and clearer differentiation
-
Faster comprehension of product benefits
-
More persuasive product detail page structure
-
Improved buying confidence due to better social proof
-
Significantly reduced friction on mobile
Client Testimonial
Ozlo shared that the new site structure provides a clearer, more premium user journey and presents their product value more effectively, resulting in noticeably stronger revenue performance.
Tools & Tech Stack
-
Shopify (Dawn Theme)
-
Liquid Customizations
-
GA4 / Shopify Analytics
-
UX & CRO Methodology
-
Structured Information Architecture
Why the Solution Worked
The redesign succeeded because it reframed the customer journey around clarity, value, and ease of decision-making. Instead of relying on discounts or volume increases, performance improved through:
-
Better messaging hierarchy
-
More compelling value communication
-
Reduced friction points in the mobile experience
-
A conversion-first layout built on Dawn
This approach increased both AOV and revenue per session without increasing traffic.
Key Takeaways
-
Monetization efficiency improved despite lower traffic
-
AOV can grow through UX and value framing—not discounting
-
A well-structured Shopify Dawn build can materially improve revenue per visitor
-
Clear messaging directly influences perceived value and purchase behavior
Next Steps for the Client
-
Conduct structured A/B testing to further grow conversion rate
-
Scale high-intent traffic sources using the improved funnel
-
Apply messaging insights to remarketing, email, and paid social
-
Continue CRO iterations for compounding gains
Work With Us
If you want to rebuild your Shopify storefront for higher AOV, improved performance, or stronger value communication, our team can help. Book a call today and we’ll map out your growth plan.