Jayne Boutique Meta Ads - 3.12x Lifetime ROAS

Jayne Boutique — How We Maintain a 3.12x Lifetime ROAS on Meta Ads

Jayne Boutique partnered with Acorn Strategy to build a stable, scalable Meta Ads ecosystem capable of driving full-funnel growth. With no usable “before” performance data, the lifetime ROAS of 3.12x reflects the long-term effectiveness of Acorn’s creative, targeting, and funnel architecture.

Meta Ads now contribute consistently to customer acquisition while reinforcing repeat purchase behavior for seasonal collections.

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Client Background

About the Brand

Jayne Boutique specializes in curated women’s fashion with a strong emphasis on seasonal style drops and multi-category merchandising. Meta Ads play a crucial role in top-of-funnel and mid-funnel awareness for trend-driven audiences.

Industry Category

• Industry: Women’s Fashion / Apparel Retail

• Product Type: Clothing & accessories

• Business Model: eCommerce + retail hybrid

• Platform: Shopify + Meta Ads

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The Challenge

Without clear historical performance data, Acorn Strategy needed to build a Meta Ads system that could:

• Deliver stable ROAS

• Support seasonal collection launches

• Maintain consistency across algorithm shifts

• Build strong remarketing pipelines

• Create evergreen creative that performs reliably over time

The primary goal was reliability, not volatility.

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Goals & KPIs

• Maintain profitable lifetime ROAS

• Strengthen retargeting funnel

• Improve creative testing systems

• Expand high-performing audiences

• Support new collection launches with scalable structures

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Our Solution

Full-Funnel Meta Ads Framework

Key actions included:

1. Audience Architecture

• Segmented cold, warm, and hot audiences

• Built lookalikes from high-LTV customers

• Layered interest clusters to match seasonal product lines

2. Creative Strategy

• High-performing video + UGC combinations

• Evergreen dynamic creative for catalog ads

• Collection-focused creative for seasonal drops

3. Funnel Structure

• Evergreen TOF campaigns for discovery

• MOF education + social proof units

• BOF remarketing with product-specific ads

4. Conversion Optimization

• Manual testing of placements and formats

• Event signal improvements to stabilize ROAS

• Algorithm-friendly account structure

5. Continuous Optimization

• Weekly creative refresh

• Audience expansion based on trend signals

• Catalog + Advantage+ Shopping integration

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Results

Lifetime ROAS

• 3.12x lifetime performance

Additional Highlights

• Strong synergy between Meta and Google Ads demand

• Consistent performance across seasonal launches

• Repeat buyer reinforcement through retargeting

• Stable ROAS despite industry CPM fluctuations

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Why the Strategy Worked

• Clear full-funnel architecture

• High-performing creative templates

• Clean event data for better optimization

• Continual iteration rather than one-off campaigns

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Key Takeaways

• Fashion Meta Ads rely heavily on creative variety

• Funnel structure ensures efficient spend across all stages

• Lifetime ROAS stability is more valuable than short-term spikes

• Strong synergy with Google Ads improves blended CAC

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Next Steps

• Expand Advantage+ Shopping segments

• Implement seasonal capsule-focused creative series

• Introduce influencer-style content for TOF testing

• Grow high-LTV audience lookalikes

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Work With Us

If you want predictable, scalable Meta Ads or full-funnel strategy like Jayne Boutique, Acorn Strategy can help. Book a call and let’s build your next growth phase.