Cedar Shed - Ad ROAS Jumps from 5.29x to 16.29x

In just five months, Acorn Strategy rebuilt and scaled Cedar Shed’s Google Ads program, increasing ROAS from 5.29x to 16.29x and boosting conversion value by 234.92%. This case study highlights the PPC strategies behind their dramatic performance gains.

Executive Summary

Cedar Shed is a premium outdoor structure and shed retailer with a strong online presence and a highly seasonal demand pattern. While their Google Ads account was already yielding a healthy 5.29x ROAS, Cedar Shed partnered with Acorn Strategy to improve efficiency, expand profitable reach, and scale their account beyond its plateau.

Within five months, Cedar Shed achieved exceptional results:

  • ROAS increased from 5.29x to 16.29x

  • Conversion value increased from $131,520.32 to $440,492.87

  • Total revenue growth: +234.92%

This performance lift came from deep structural optimization, high-intent segmentation, and strategically scaling campaign groups that previously performed inconsistently.

Client Background

About the Brand

Cedar Shed specializes in high-quality outdoor sheds, storage structures, and backyard buildings. Their customers range from homeowners upgrading outdoor spaces to contractors sourcing durable, customizable wood structures.

Industry Category

  • Industry: Outdoor Living / Home Improvement

  • Product Type: Cedar sheds & outdoor structures

  • Business Model: eCommerce (DTC)

  • Region: North America

  • Platform: Shopify + Google Ads

The Challenge

When Cedar Shed approached Acorn Strategy, the account had strong baseline performance but lacked scalability. Problems included:

  • Heavy dependence on a few strong campaigns

  • Underutilized non-brand opportunities

  • Inconsistent Performance Max delivery

  • Limited feed optimization

  • Gaps in bid strategy alignment to actual margins

  • Insufficient segmentation between high-intent and exploratory search queries

While the account was delivering a 5.29x ROAS, it was not structured to scale, and increased spend resulted in diminishing returns.

The challenge was to scale aggressively without eroding ROAS—a sophisticated task requiring precise segmentation and feed intelligence.

Goals & KPIs

Primary Objectives

  • Scale Google Ads without reducing profitability

  • Increase ROAS beyond the existing plateau

  • Improve Shopping performance and product feed accuracy

  • Expand bottom-funnel intent capture

  • Increase total monthly conversion value

  • Build a foundation for year-round demand stability

Our Solution

Advanced Google Ads Scaling Strategy

Acorn Strategy deployed a multi-layered Google Ads strategy focusing on segmentation, bidding efficiency, product feed enhancement, and demand expansion.

Key strategic actions:

1. High-Intent Campaign Segmentation

  • Rebuilt Search for high-intent buyers

  • Separated transactional queries from research queries

  • Established brand vs. non-brand layers for cleaner attribution

2. Feed Optimization for Shopping & PMax

  • Improved product titles and categorization

  • Added custom labels for margin tiers

  • Optimized GTINs and attributes for better query alignment

  • Fed high-quality product data to Performance Max

3. Performance Max Restructure

  • Consolidated campaigns for more stable machine learning

  • Added structured asset groups by shed type

  • Improved audience signals for predictive buying behavior

4. Smart Bidding Refinement

  • Shifted toward Target ROAS bidding after stabilizing data

  • Activated enhanced conversions for improved signal accuracy

  • Removed misleading conversion events

5. Query Hygiene & Negative Keyword Expansion

  • Reduced wasted spend across seasonal and irrelevant search terms

  • Improved match relevance

  • Maximized impression share on profitable queries

Implementation Process

  1. Initial audit & profitability mapping

  2. Segmentation of Search and Shopping campaigns

  3. Feed optimization & asset group restructuring

  4. Bidding model transition for scale

  5. Audience signal layering for Performance Max

  6. Weekly ROAS and CPA optimization cycles

  7. Scaling budgets based on category-level performance

Results

Quantitative Results (5-Month Window)

ROAS

  • Before: 5.29x

  • After: 16.29x

  • Improvement: 207.78% increase

Conversion Value

  • Before: $131,520.32

  • After: $440,492.87

  • Improvement: +234.92%

Cedar Shed achieved both higher profitability and much higher revenue, confirming the scalability of the new account structure.

Qualitative Results

  • Greater visibility for high-RPV (revenue per visitor) shed models

  • More stable cost per conversion despite increased volume

  • Performance Max began delivering consistent high-value sessions

  • Less wasted spend on non-commercial queries

  • Stronger predictability across seasonal fluctuations

  • Improved purchasing confidence from more relevant ad placements

Client Testimonial

Cedar Shed shared that the consistency and profitability of their Google Ads drastically improved, enabling them to expand production forecasting and increase inventory planning due to more reliable revenue flow.

Tools & Tech Stack

  • Google Ads (Search, Shopping, Performance Max)

  • Google Merchant Center

  • GA4

  • Enhanced Conversions

  • Custom feed optimization strategies

Why the Solution Worked

This scale effort succeeded because Acorn Strategy focused not just on growth, but profitable growth. By aligning bidding strategies with true profit centers, optimizing feed data for machine learning, and eliminating campaign noise, the account produced dramatically better returns at greater scale.

The improved structure allowed Google’s algorithm to recognize buying intent more accurately, enabling ROAS to climb alongside increased ad investment—a rare combination in PPC.

Key Takeaways

  • High-performing Google Ads accounts can scale far beyond expected ceilings

  • Feed optimization is central to Shopping and PMax success

  • High-intent segmentation reduces wasted spend

  • Profit-based campaign grouping unlocks multiplier effects on ROAS

  • Proper signal quality dramatically improves Smart Bidding performance

Next Steps for the Client

  • Expand shed categories within Performance Max

  • Introduce YouTube mid-funnel video for demand creation

  • Build seasonal automation rules for smoother scaling

  • Increase dynamic remarketing via Shopping signals

  • Continue revenue-based bidding strategy

Work With Us

If you want to scale your Google Ads performance while increasing ROAS and revenue—just like Cedar Shed—book a call with Acorn Strategy and we’ll create a profitable growth plan tailored to your brand.

What Our
Customers Say

  • "Working with the Acorn Strategy team has been nothing short of an amazing experience. They were patient, knowledgeable, and responsive. Great value and excellent results."

    Petro G.

    Owner, Onoma Kitchenware

  • "Acorn Strategy has been an exceptional partner throughout our collaboration, consistently exceeding our expectations. Their team embodies professionalism, punctuality, and ongoing support."

    Miranda M.

    Forty West Designs

  • "The team at Acorn Strategy were a delight to work with. The platform they created was exactly what I had in mind, and the process was organized and smooth."

    Shannon S.

    Foxwedge Furniture

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